MPact Location & Analytics Mobile App
The MPact Location & Analytics Mobile App uses analytical data collected from, and reported at, varying intervals from the MPact Server. The following are the data types collected from the MPact Server to determine the effectiveness of product placement, customer engagement and mobile marketing efforts to customers:
•Server Analytics; Today’s customers entering the store percentage (customers who have been in the store before), today’s new customers entering the store per day (customers who have not been in the store in the last month), average customers in the store per day, average customer in-store engagement per day during the last 30 days, average time customers are engaged in the last 30 days, and bar graphs showing the number of customers weekly and monthly.
•Site Analytics: Site names, site ranking, number of customers per site, engagement time per site, change in number of customers and engagement time per site weekly and monthly, and graphs of the number of customers per week or month color coded by site.
•Category Analytics: Category names, category rankling, number of customers per category, engagement time per category, change in number of customers and engagement time per category weekly and monthly, and graphs of the number of customers per week or month color coded by site.
The analytics display resembles existing MPact Server Dashboard Insight pages, though analytics provides performance information at a far more granular level. The MPact Location & Analytics Mobile App. The analytics user interface populates information within a data store, with multiple displays partitioned by performance function. The data store is a customizable display managed with just the content the administrator wants viewed. The data store is purged after 90 days if no administration is conducted sooner.